Pepsi Refresh Analysis Essay Example for Free

Pepsi Refresh Analysis Essay A Thirst for Change For decades, PepsiCo beverages have had success in capturing much market share of the soft drink industry through fascinating advertising campaigns. Their campaigns revolved around the idea that Pepsi was a drink for the young and young at heart. The advertisements were filled with optimism and aimed to bring people together in some way. At the turn of the twenty-first century, Pepsi was challenged with the fact that people were simply drinking less soda to switch to healthier options. In response to the issue, Pepsi began to expand its product portfolio by including healthier alternatives to the sugar-filled soft drink. Although it was a good attempt to conform to the more health-conscious world, this new focus hindered the attention that was given to their money-making products. Pepsi knew they had to appeal to their audience as more than just a soft drink brand. The problem was how do to so. They began to follow the sentiments of the country and focus on making a change for the better of society. First they launched the Refresh Everything campaign, which gave Pepsi a voice and then the Pepsi Refresh Project, which put that voice to action. The project, which aimed to increase brand equity, earned them an award at the International Advertising Awards but failed to increase sales or market share. Even though the project was successful it was not selling product, which in the end was the main goal. The Pepsi Refresh Project took advantage of one of the company’s best strengths, brand awareness. People knew about Pepsi and were interested in what they were doing to better the society around them. Pepsi saw this new project as an opportunity to establish a point of difference from their biggest competitor, Coca-Cola. They believed that the new socially conscious America was a threat to their industry and had to combat the issue by giving in and helping out. Through social-media and traditional promotion as well as various public relations, Pepsi was able to generate 3. 24 billion media impressions, estimated to be worth $66 million in earned media value, with the Pepsi Refresh Project. Because much of their promotion was done through social networking, Pepsi added 3 million Facebook fans and 53,000 Twitter followers. They also advertised via commercials on NBC, ABC, Fox, MTV, Spike, and ESPN and had print ads in People and Parade magazines. For public relations, they encouraged celebrities to participate in the program and offered grants to help their cause. Even with all of the success in participation of the program, the numbers that really mattered were not increasing. Pepsi sales dropped 4. 8% while market share also decreased. Ultimately, Pepsi believed that long-term brand equity was gained but was unsure whether to continue the project. They could not go another year spending the same amount of money on the Pepsi Refresh Project without their sales increasing. In my opinion, Pepsi broadened the way people think about them as a company and for that, the project was a success. I do not think that continuing this project would be beneficial and they should lend their focus to creating a campaign that drives sales now that they have an even stronger brand equity and awareness.

American Legion :: Essays Papers

American Legion The American Legion: A Right To Membership Introduction The United States Congress chartered the American Legion in 1919. Its purpose was to benefit veterans and their families, promote Americanism and serve the greater good of communities nationwide. First welcomed to membership were veterans returning home from the battlefields of Europe. But over the years, Congress amended the Legion’s charter so as to include those who had served in World War II, Korea and more recent conflicts. Ineligible for American Legion membership, however, remain the many men and women who had answered our nation’s call while American military forces were not actively engaging an enemy of the United States. Serving with valor and distinction, these members of the armed forces have guarded America’s shores and protected the nation’s strategic assets at U.S. military bases across the world. They have been on the front lines of American efforts to mediate conflicts between warring factions in Europe, Asia and Africa. And they, too, have been prime targets for armed aggressors, terrorist attacks and saboteurs. The question is: have these veterans not earned the right to membership in the American Legion as well? This essay seeks to explore whether the American Legion’s charter should be amended so as to better reflect our nation’s appreciation for those who serve in times of war and peace. Indeed, it is an issue made all the more cogent today: With increasing numbers of young Americans rejecting the armed forces as a career option, recruitment goals are not being met and the military is being forced to lower its entrance requirements. If this trend is not soon reversed, the U.S. military could be perceived as incapable of implementing our nation’s strategic policies abroad -- a perception that can only encourage the most aggressive ambitions of other nations. A Resource for Veterans In seeking to determine whether the American Legion should open its doors to non-wartime veterans, we must begin with a look at the organization itself: its mission, its outreach programs and, above all, the benefits today’s Legion is able to provide for a worldwide membership now approaching three million men and women. Meeting in Paris some five months after the armistice of November 1918, delegates from combat and service units of the American Expeditionary Force resolved to found an organization that would protect the interests of veterans through the years that followed.

The Zoo Story

Daniel Castellanos THE2000 Ms Janet Roney 12/1/12 The Zoo Story Edward Albee’s â€Å"The Zoo Story† is a one act play that shows what alienation and loneliness can drive a man to do. It is a unique story in the sense that you almost feel as though you are reading in on a social experiment. I consider it is an experiment because of how the reactions between the two characters Peter and Jerry lead up to an intense and life affecting climax between the two. The idea of The Zoo Story is about a middle class man with a wife and two daughters named peter who you can say is quite receptive to what life has given him so far.However, you also have a man named jerry who is just about the opposite. Jerry is unfortunately friendless and not to happy with what life has brought to his plate. One day these two characters have a date with destiny on a New York City park bench. As Peter is minding to himself Jerry comes along and tries to befriend him. The socialization between the two doesn’t go as planned for Jerry. Nevertheless, Jerry walked into that conversation with another plan. It was one that included his own death.Eventually, it ends up into a confrontation between the two where Jerry is punching thus forcing Peter into defending himself. Jerry then pulls out a knife and tosses it towards Peter forcing his hand. In self defense, Peter picks up the knife and holds it up which then leads to Jerry charging towards the knife and thus murdering himself. Peter reactively says â€Å"Oh my God† whereas then with Jerry’s last breath he says â€Å"Oh†¦My†¦ God is a combination of scornful mimicry and supplication†. His last words give you an insight on what this novels idea could be.After reading, I started to relate to how Aristotle’s theory on Plot matches to â€Å"The Zoo Story†. When you think of plot you would consider the arraignment of events such as rising action and climax. Now when you start to stick to gether the structural plots in this story you would begin with the exposition where Peter is sitting on the park bench and soon then enters Jerry. The rising action would have to be the conversation they both shared leading up until the moment Jerry spits and then punches Peter. Of course, the climax is the scene when Jerry then tosses the knife on the floor and hen forces Peter to choose between leaving or quite possibly killing a man with his own weapon. The falling action is when Jerry runs into the blade consequently killing him. Therefore, leading to the resolution which is the last words Jerry is able to say to Peter after his initial reaction to his death. The idea of characters would mainly consist of the protagonist and the antagonist. In The Zoo Story it puts you in the life of Jerry who, to some, would come off as the antagonist however to me I see him as the protagonist.It is clear that Jerry is a man who is lonely and desperate to make a friend. It starts with Jerry try ing to make an effort to communicate with Peter, yet he doesn’t seem all interested. As each new topic Jerry comes up with is diminished it gives me the feeling that all Jerry is trying to do is socialize with another human being. The theme of a play is usually the reason why the playwright would write the play. The theme we come across in this play is Loneliness.

Can Oral Contract Be Binding - 1403 Words

Contracts Can an oral contract be binding? Oral contracts are consider being a legal binding contract. One of the inconsistent areas would be proving an oral contract was made. To validate an oral contract, another party should be present during the time the two parties make an oral agreement. In the court system, having the party testifying would prove the existence of a verbal contract. Why might an oral contract present difficulties? If a problems or disagreement develop, the oral contract than becomes one person’s word against the other. The problem I feel with oral contacts is that they can be difficult to prove and enforce. It the party decides not to honor its bargain, it can be stated that no agreement was ever reached or they can insist that the terms agreed-upon were never discussed. Would you enter into one? I would be reluctant to enter into an oral contract because in a written contract the terms would be clearly set. I feel it would prevent any uncertainty with those who are involved with the contract. Can you give examples of conditions precedent to a contract? Conditions precedent is an area with establishing trusts. A parent can set up a trust for his or her child, but based on the trust contract the money will not be released until the child has fulfilled the set terms. Residential real estate contracts have a condition precedent. The contract does not become binding until the property has been professional inspection. This makes sure that theShow MoreRelatedWhat is Contract Enforcement?947 Words   |  4 Pagesï » ¿Contract Enforcement Contract enforcement is often a science of semantics and close scrutiny of detail. Determining whether an agreement is truly legally binding can be complicated, especially in the various informal contexts which arise between private citizens. So is this complexity at the center of the present case scenario. This relates to a conflict between an aspirant seller and a prospective buyer of a used automobile and centers on the implications of an informal oral agreement. OneRead MoreWhen Does a Contract Become Enforceable?1292 Words   |  6 Pagesestate transaction in which you were not certain whether the parties had a binding contract? Perhaps the buyer and seller had reached an oral agreement when another buyer made an offer on the property. Maybe one of the parties got cold feet and wanted to back out of the deal even after signing the contract. To determine whether parties have an enforceable contract, you must be familiar with two basic concepts of contract law: the Statute of Frauds and the concept of acceptance. The Statute ofRead MoreQuestions On Alternative Dispute Resolution1543 Words   |  7 Pagesbreach of contract and agreed to arbitrate. ISSUE As the arbitrator, Heather, is under question that she acted appropriately during these proceedings. 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The reasonRead MoreStop Candy On Her Rights And Obligations1554 Words   |  7 PagesTo advise Candy on her rights and obligations, the scenario can be divided into three parts. Firstly, Candy’s agreement with Blair about the coffee beans is considered. Part 1 – Candy and Blair; the coffee beans Is there a contract? †¢ Is there an agreement? For an agreement to exist between Candy and Blair regarding the coffee beans, there must be clear offer and acceptance . An agreement may be reached from an oral exchange of statements if the offer must be clearly communicated and all terms distinctlyRead MoreHrafnkel Trial Paper990 Words   |  4 Pages An oral oath was considered to be a legally binding contract. This system was a weak attempt at avoiding bloody feuds and altercations among the common people, amidst a governing system of honor and trust. 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